Brazilians are the second largest nation in creating online bonds
Djungo, an online dating app that combines artificial intelligence and gamification to bring together couples and promote friendships that share the same values, prioritizing personality over appearance, arrived in Brazil at the end of 2021. Ever since its launching, the app has accumulated over 10.000 users looking for a Catch.
It’s coming to the country exclusively wasn’t a coincidence. Brazilians are heavy users of relationship apps, and the country is the second largest market of online dating platforms in the world, behind the USA. According to Pew Research Center, the social interactions restrictions brought by the pandemic of COVID-19 increased the interest in such apps by 215%, varying according to the region of the country.
There are a few factors that contribute to the popularity of relationship apps in Brazil. The main one is the tendency to postpone weddings or simply not get married. Projections based on the last edition of PNAD estimate that, in 2020, Brazil had about 75 millions of people between the ages of 19 and 69 years that never got married or are divorced. The amount is equivalent to 35,2% of the whole population. Combined with that, the country now registers a constant increase in the number of people who have access to the internet. Today, 150 million Brazilians have smartphones.
The lack of interest in marriage combined with wide internet access resulted in a perfect ‘catch’ for the market of relationship apps: millions of single Brazilians tend to spend approximately 9 hours on the phone. A good amount of that time is spent searching for partners on relationship apps, but the loneliness of the pandemic seems to have softened the hearts of a lot of bachelors. According to a 2021 Global Dating Insights report, Millennials and Z generation are more interested in finding a steady partner than in expanding their list of casual flings.
However, establishing less superficial and more everlasting relationships on dating apps can be frustrating. The formula of social interactions based on pictures and likes frequently results in bad dates and ghosting. To avoid unpleasant surprises, two of every three app users use Google or social media to know more about their potential partner.
“Online relationships don’t have to mean a superficial one”
“Choosing a partner by dragging your finger on the screen and giving them a thumbs up turned the conquest into something automatic and meaningless. For a while, this new way of connecting to people worked, because it generated expectation. Today, it generates frustration. But online relationships don’t have to mean a superficial one”, affirms Jakob Lundström, Co-founder and CEO of the online dating app Djungo.
So was born the startup Djungo, a platform that offers over 200 options of questions on several themes. It’s possible to choose questions about personal values, such as ‘money or free time?’, ‘beauty or intelligence?’, or ones that indicate a lifestyle and future plans, like ‘kids or pets?’, ‘to save or to spend money?’. There are lighter options that involve music taste and favorite drinks, but it’s also possible to choose more controversial topics. In a theme of polarization, the app offers questions that can be crucial to define if it’s worth it or not to invest in a relationship.